In a feature piece for Econsultancy, our Head of Experience Optimisation Katie Woodhead talks about a typical day in her role, and why machine learning is so important to it.
Machine learning is rapidly changing the martech landscape, and is playing a big role in the personalisation of ecommerce experiences. Attraqt is one player in this place, helping retailers with search, navigation, personalisation and recommendations.
We caught up with Attraqt’s Head of Experience Optimisation, Katie Woodhead, for our latest ‘day in the life’.
Continue reading the full story via Econsultancy: A day in the life of...Head of Experience Optimisation at Attraqt