A new challenge for ecommerce
Recommendations have always been a fundamental part of the shopping experience. They can highlight new, relevant and interesting products to shoppers.
It’s beneficial both for consumers and retailers: For consumers, personalised product recommendations improve the shopping experience, making it feel more intimate and meaningful.
And for retailers, product recommendations boost revenue, increase lifetime value and ultimately drive brand loyalty in the highly competitive online environment where consumer affinity can be quick to change.
For ecommerce brands, implementing product recommendations has been one of the single most significant challenges posed by the ongoing transition from real-world to online retail.
But that’s all changing, thanks to developments in artificial intelligence (AI), machine learning and other technologies that now allow ecommerce providers to build ever-closer relationships with their customers.