One of the most fundamental parts of successful omnichannel personalisation is how you leverage the data you have at your disposal. Collecting, understanding and then connecting product and customer data forms the foundation of a successful strategy.
Leveraging data from all of your channels makes data quality another important consideration. Every channel needs to provide rich insights to make it fit for use – making quality a more important facet than sheer quantity.
You can always improve the quality and breadth of data you collect. When activating omnichannel personalisation, find the most important data points, use these, and gradually iterate to ensure you keep your data high quality, rich and clean.
Eventually, you may wish to harness data in multiple forms: structured, unstructed, voice, or even images.