In 2020, it is not enough to simply interact with customers across multiple channels.
Today, ecommerce companies must understand customer context and orchestrate a relevant experience - in real time.
Join our guest speaker - Forrester Analyst, Rusty Warner along with John Raap, Chief Strategy Officer, Attraqt, as they outline the current state of play with personalisation and walk you through how to orchestrate relevant touchpoints with customers across the customer journey.
What is today's definition of journey orchestration and where does personalisation fit into this?
What does today's fragmented journey look like? The role Artificial Intelligence & Machine Learning technology is playing in fast-tracking the ability to orchestrate journeys - in real time.
Why the Pandemic has increased the urgency for retailers and brands to be adaptable and prepared for frequent & uncertain fluctuations in consumer behaviour.
How centralising data is enabling marketers, merchandisers and trading specialists to work as a team to unlock commercial value and deliver efficient control of customer journey.