Sports & Outdoor


Know your shoppers so you can cater exactly for their needs


Knowing your shoppers is crucial selling sporting goods.

The casual gym-goer will expect a different experience than your savvy semi-professional athlete.
Catering for these different audiences requires a smart data-led strategy that will both inspire shoppers whilst controlling inventory and margins.



Did you know...

14.1 TB

Total data sent to client websites - Black Friday 2018


Sports Customers


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