Inspiring the ultimate gift finder
Emma Bridgewater made her name with signature polka dot ceramics and was a key figure in reviving the pottery industry the UK. Having established a factory in the historical heart of the industry in Stoke-on-Trent, two outlets in London and several department store concessions, the company looked to ATTRAQT to provide a solution for rapidly expanding gifting and homeware operations.
"WE SAW RESULTS IMMEDIATELY, WITHIN 10 DAYS THE GIFT FINDER TOOL HAD PAID FOR ITSELF, AND ALSO RECEIVED WIDE RECOGNITION FROM BOTH CUSTOMERS AND OUR EXTENDED BUSINESS."
Emma Bridgewater, Founder, Emma Bridgewater
ATTRAQT make knowledgeable suggestions
The business is heavily reliant on gifting which naturally has a seasonal element. It was important to optimise sales during this crucial period, but also to generate a solution that would provide improved results throughout the year.
ATTRAQT suggested a range of Gift Finder Tool examples, which could be tested and refined to suit the company's customer journey. "It helped that the team were really knowledgeable about our platform and their flexibility allowed us to try new innovations both to our business and the tool itself." ATTRAQT's ability to fine tune and customise across integrated visual merchandising, search and recommendation functions proved invaluable.
Put best practice to the test
"ATTRAQT has enabled us to have complete control and test and enhance our best practices. We've been able to set rules unique to our business and automate processes which would otherwise be unachievable if we weren't working with ATTRAQT."
Implementation was rapid. Building and testing all completed within 2 weeks and the tools had an almost instantaneous impact on sales.
"We saw results immediately, within 10 days the Gift Finder Tool had paid for itself, and also received wide recognition from both customers and our extended business."
ATTRAQT enabled the company to test and prove the solutions that best suited both the site, and customer behaviour which Emma believes has given them an edge over the competition.
"Our overall experience with ATTRAQT has been resoundingly positive. The technical, commercial and support expertise of all the team has allowed us to create a seamless and innovative solution which I feel is superior to its competitors."