Superdry case study

Efficient, effective search and merchandising with internationalisation for 21 multi-lingual sites


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With 21 international multi-lingual sites, Attraqt had to deliver software that performed according to the client's configuration, but also allowed users to manually override the system.


A key challenge for the brand has been to create intelligent, inspiring search and merchandising functionality on a multi-lingual platform across 21 international sites.  


The platform was able to handle any level of sophistication from simple product sequencing to Balance Factor® weighting which enables retailers to prioritise products according to metrics such as stock levels, newness, popularity and profit margins. The software can perform automatically according to the client's configuration, but also allows users to input manually when required. Search results can also be weighted with Balance Factor, whilst intelligent navigation, spell correction and auto-complete functionality provide accurate results, virtually eliminating the risk of failed searches.

Attraqt’s ability to maintain superior search and category performance on a totally multi-lingual basis has generated phenomenal, if not an unprecedented success for us.

Chris Griffin
Head of ecommerce, Superdry


  • Operational Efficiency

    More effective and easily managed merchandising with multiple sites and users

  • Infrastructure Gains

    Successful roll-out across all SuperDry’s 21 international multi-lingual sites, with all sites performing equally well 

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