Santé Discount case study

 

Santé Discount worked with Attraqt to optimize customer engagement and retention with personalized content recommendations.

 
 
 

Santé Discount, part of the Omniphar group, is the leading online pharmacy in France, offering products from leading brands at an affordable price. This French pharmaceutical company’s product catalogue includes over 1,000 brands and more than 45,000 products, and their site receives over 2 million unique visitors per month.

 

 

Challenge

The online pharmaceutical retailer quickly needed to implement a simple and intuitive recommendations solution that would automate the management of personalized content recommendations and enable the development of an online consulting aspect provided by their pharmaceutical experts.

For Santé Discount, it was not about finding the right users for the content but the right content for each user, which would enable the brand to drive loyalty, customer satisfaction, and, ultimately, retention.

 

Solution

Santé Discount turned to Attraqt to help set up strategies for personalized recommendations for complementary products and content at all levels of the customer journey, including the homepage, product pages, category pages.

Attraqt Experience Orchestrator (XO) enabled Santé Discount to display a wide range of messages. The product recommendations were set up to relay trade marketing, commercial operations, highlight brands and products and above all, display Santé Discount experts’ advice.

The company was able to significantly save time in content management and creation, through the automation of a number of tasks. 

Offering adapted and effective content meant adding value to the brand and the customer experience, guaranteeing satisfaction, and thus optimizing retention.

 

 

"Attraqt’s ability to effectively manage personalized content recommendations the same way it manages product recommendations, and doing this without any constraints, is what made their solution superior and won us over.”

Loic Lagarde 
CEO - Santé Discount

 
 

Results

  • Commercial Value
    • 3X CTR RPM (Revenue for 1000 impressions)
  • Shopper Experience
    • 4X more content created and displayed
    • Improved overall customer satisfaction
    • Increased customer retention rates
    • Available content packs in Santé Discount library were multiplied by 4
  • Operational Efficiency
    • 4X higher CTR globally 
    • Increased team efficiency
    • A huge timesaving in content management and creation
 
 

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