PrettyLittleThing + Attraqt AI Powered Search

Pretty Little Thing estimates a multi-million uplift (£) in incremental revenue generated across UK and French sites as a result of Attraqt’s AI-powered search functionality

PrettyLittleThing is a UK-based online fashion retailer and has been working with Attraqt since 2015. The company is owned by the Boohoo Group and operates in the UK, Ireland, Australia, US and France.

 

Challenge

Attraqt’s existing search engine optimizes the vast majority of PrettyLittleThing’s on-site searches. PrettyLittleThing, in collaboration with Attraqt, wanted to research options into how to deliver more accurate and relevant shopping experiences for the most complex and unstructured search requests. Long-tail searches are difficult to optimize though they make up 15% of the overall search volume. Often, these low confidence searches represent significant untapped revenue to the business.

 

Solution

Attraqt worked with PrettyLittleThing to review search patterns on their UK and French sites. They focused on the 15% of searches that were identified as complex and longtail.

Attraqt deployed its new AI-powered search approach, collecting and harnessing all available product data, from all signals, and transformed search requests made on PrettyLittleThing site into relevant search results for the shopper.

Attraqt’s AI-powered search works by scanning all available information about a product before combining natural language processing, deep learning and computer vision to build a comprehensive semantic representation of the products.

These self-learning algorithms now work in the background, tailoring each query to the PrettyLittleThing customer’s intent and behaviour, ensuring continuous optimisation of search results and the discovery experience.

 

"Attraqt has been a trusted partner of ours for many years, so when the opportunity rose to implement their newest technology for Search we couldn’t pass this up. We were particularly impressed by how quick and simple the implementation of the technology was, and how well it worked with our existing data feeds. We started seeing significant improvements in affected searches pretty much straight away and the results achieved over just few weeks of the algorithms running speak for themselves."

Leanne Clancy, IT Director, PrettyLittleThing

Benefits

  • Commercial Value

    Pretty Little Thing estimates a multi-million uplift (£) in incremental revenue generated across UK and French sites as a result of Attraqt’s AI-powered search functionality

    20% increase in conversion rates for the affected searches in the UK

    34% increase in conversion rates for the affected affected searches in France.

  • Shopper Experience

    97% reduction in zero results bringing it down to 0.1%

    7% decrease in refined/rephrased searches for the UK site. Shoppers need fewer searches to find what they want

    20% increase in value per search for affected searches in the UK

    41% increase in PDP click rates from affected searches in the UK

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