La Redoute case study


La Redoute implemented Attraqt Experience Orchestrator (XO) to provide a personalized cross-channel customer experience and increase its customer loyalty.


La Redoute is a French multi-channel retailer with over 10 million customers across 20 countries worldwide. The retailer has a strong online presence with +550K online products and 90% of the revenue generation coming from online sales.




La Redoute needed a solution that would help the retailer to take its personalization to the next level. In particular, La Redoute was keen to make improvements in the following three key areas:

- Integrate the trigger email program into a global personalization experience

- Improve and apply the personalized customer experience across all sales channels

 - Create a unique personalized cross-channel journey



Working with Attraqt Experience Orchestrator, La Redoute was able to apply the following strategies to improve their email personalization:

- Provide highly targeted content for each shopper profile

- Capitalize on customer key milestones

- Follow-up after a visit to re-engage the customer




"Integrating personalization into a trigger strategy has allowed us to put the customer back at the center of our decision-making process, strengthening our relationship with them.”

Laurie Verhaeghe 
Marketing Project Manager, La Redoute




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