Integrating personalization into a trigger strategy has allowed us to put the customer back at the center of our decision-making process, strengthening our relationship with them.
Laurie Verhaeghe
Marketing Project Manager, La Redoute
La Redoute needed a solution that would help the retailer to take its personalization to the next level. In particular, La Redoute was keen to make improvements in the following three key areas:
- Integrate the trigger email program into a global personalization experience
- Improve and apply the personalized customer experience across all sales channels
- Create a unique personalized cross-channel journey
Working with Attraqt Experience Orchestrator, La Redoute was able to apply the following strategies to improve their email personalization:
- Provide highly targeted content for each shopper profile
- Capitalize on customer key milestones
- Follow-up after a visit to re-engage the customer
40% increase in CTR directly from recommendations
25.4% overall increase in email CTR
11pts improvement in CTR after the email redesign
10% increase in CTR directly from recommendations
25.5% overall increase in email CTR
3pts improvement in CTR after the email redesign
30% increase in CTR directly from recommendations