La Redoute Case Study

Providing a personalized cross-channel customer experience and increasing customer loyalty

Integrating personalization into a trigger strategy has allowed us to put the customer back at the center of our decision-making process, strengthening our relationship with them.

Laurie Verhaeghe 
Marketing Project Manager, La Redoute

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Challenge

La Redoute needed a solution that would help the retailer to take its personalization to the next level. In particular, La Redoute was keen to make improvements in the following three key areas:

- Integrate the trigger email program into a global personalization experience

- Improve and apply the personalized customer experience across all sales channels

 - Create a unique personalized cross-channel journey

 

How did we help?

Working with Attraqt Experience Orchestrator, La Redoute was able to apply the following strategies to improve their email personalization:

- Provide highly targeted content for each shopper profile

- Capitalize on customer key milestones

- Follow-up after a visit to re-engage the customer

Benefits

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