Harvey Nichols case study

 

Enhanced shopper experience, with a 31% uplift in conversions.

 

Renowned for its sophisticated browsing and discovery experiences in-store, Harvey Nichols worked with Attraqt to extend this rich brand experience to their online shoppers.

 
 

Challenge

As part of a website overhaul, Harvey Nichols looked to improve website performance and finding the balance between promoting or displaying products that maximise revenues, while still maintaining a luxury brand shopping experience online.  

Solution

Attraqt offered Harvey Nichols the opportunity to balance automated systems to strategically display category pages that responded to customer search and navigation behaviour. At the same time, merchandise teams were able to augment the systems by manually curating pages in response to trends and campaigns.

 
 

Shoppers are staying longer on our site, engaging more with category filters and clicking on to product pages.

Harvey Nichols

 
 

Benefits

  • Commercial Value

    31% uplift in conversions from category to product pages (desktop)
    23% uplift in conversions from category to product pages (mobile)

  • Shopper Experience

    Rich curated experiences with features such as an online style assistant

  • Infrastructure Gains

    5 times faster server response improving overall website performance

 
 

Download the PDF to print and read offline

 
 

Ready for more?