Blog

 

Our blog contains a wealth of valuable information, ranging from expert tips on merchandising practices to wider perspectives

 
 

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This year has brought unique challenges for retail businesses. Part of what makes this year so unique is the potential for three distinct trading peaks. So, what are the three peaks this year? And how can retail businesses adapt and prepare for them?

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The retail sector has long pledged to make greener products and services, all in an effort to continually curb pollution. The environmental considerations have been further accelerated by the lockdown of many countries across the globe.

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Dr Grace Kite, an economist and the founder of Gracious Economics, shares her views with Attraqt on the progress of the lockdown.

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Online homeware brand Cuckooland was able to swiftly react to the dramatic shift in consumer behaviour to online over the lockdown.

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A couple of months into the lockdown, a lot of us wonder if people are still lusting after their dream items, are they still enticed and captured by their favourite brands? Most of the answer lies in the psychology of the consumer and their surroundings.

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Even during a difficult trading period, there’s a lot that you can do to capture sales opportunities in the moment and make improvements to benefit future performance.

To help you through a tough trading patch, we’ve put together a list of 4 things your retail business can do to weather the storm, in order to hit the ground running during – and after – a bump in the road.

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In 2019, Attraqt acquired Early Birds, combining Fredhopper’s data-led search and merchandising capabilities with Early Birds’ AI and personalization expertise through its Experience Orchestrator (XO). 

In 2020, our ambition is to continue to deliver more innovative and strong features for both platforms, ensuring the best experience for all users and enabling our customers to orchestrate individualized Customer Experiences and deliver exceptional shopping experiences at scale.

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Here are five straightforward techniques for enhancing multi-channel customer journeys, to ensure that in-store attraction translates online and drives ecommerce sales.

 

The retail industry has never seen more challenging times. We are proud to share how some of our friends in the retail community are innovating and transforming in order to offer support to millions around them.

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China has long been considered a soothsayer for eCommerce trends and technology. In 2015, China surpassed the US to become the largest eCommerce market in the world. According to Forrester research China now accounts for 83% of all online retail sales in the Asia Pacific region. 

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In a recent feature for the Global Marketing Alliance, our Chief Technology Officer Peter Thomas explains why focusing on the customer experience can unlock the true power of artificial intelligence and machine learning.

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In a recent column for the IMRG, our Head of Business Consulting, Katie Woodhead provides advice to retailers on how they can emulate the rich experiences of shopping on the High Street, by optimising their website experiences.

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London Fashion Week is the home of pushing boundaries when it comes to both style and tech. We take a look at the key trends of SS19, from ground-breaking looks to augmented reality and artificial intelligence.

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Fashion retail is in a state of change. In an industry where trends evolve every second, it’s probably no surprise that fashion shopping is also morphing rapidly as technology embeds itself across the online shopping journey. 

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How do you optimize for mobile? In what ways can you tailor your shopping experience to inspire your mobile customers? We walk through key ideas and insights from our customers and partners in this thought-provoking xxx

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We catch up with Elizabeth Conway, our intern from the Fashion Retail Academy to talk about the highlights of her ATTRAQT work experience.

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Explore some of the highlights of ATTRAQT's debut Customer Conference in film, photos and text.

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We look at how advanced onsite search tagging mechanisms can be utilised to a brand's advantage to understand onsite search behaviour more clearly.

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Discover why ATTRAQT has recently been nominated for the 'Online Solution of the Year' award by Retail Systems.

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We explore the ways that eCommerce retailers can help to make customer shopping trips as personal and inspirational as in-store experiences.

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We take lessons from store layouts and in-store visual merchandising techniques to help web managers make their online shopping experiences relevant and clear.

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We look at how Attraqt has partnered with Salesforce commerce cloud to deliver a content management solution that empowers onsite search, merchandising and personalization.

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Attraqt introduces its new personalized recommendations features with futuristic functions that will empower optimisation and growth.

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Discover useful tips on optimizing the onsite search experience with our innovative and useful guide. Part 5 of this blog series focuses on working with large data sets and search result queries.

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Explore part 4 of our useful blog series on how to optimize the onsite search experience. This feature looks at customer expectations and circumstances where zero search results are displayed.

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Discover part 3 of our blog series on optimizing the onsite search experience. In this feature, we focus on the importance of providing relevant results for both generic and specific search queries.

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We explore the different ways that retailers can optimise their onsite search experience. Part 2 of this blog series focuses on the importance of navigational factors.

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We walk through part 2 of our practical guide on how to learn from in-store techniques to give shoppers a personalized shopping experience.

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We look at the ways that internet retailers can become personal shopping assistants by learning from the best practices that are applied in real-life in-store environments.

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Explore our top tips on how to optimize the onsite search experience. We review a range of key factors to think of, from precision and recall to personalized search results.

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We take a deeper look at how website speed and user experience design affects eCommerce performance on mobile platforms.

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We take a deep-dive look at the wonderful site of Netflix to learn key transferable lessons on serving up exactly what users want.

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We look at the industry secrets of onsite search, from understanding key data points to implementing a ranking cocktail.

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Visual merchandising is used extensively in in-store environments to capture customer attention in order to drive sales. We look at how to apply these effective in-store techniques in an ecommerce sphere.

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Successful site search isn't as simple as 123. In order to develop a user-friendly experience, you should follow our top 8 tips for ultimate success.

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We explore the detailed dynamics of online merchandising, giving merchandisers the tools that they need to use for online success.

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Learn how luxury ecommerce differs from other sectors, and understand the secrets to success in this commercial arena.

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We explore how personalization is at the forefront on future success in the eCommerce arena.

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Showing the right products to the right shoppers is key for eCommerce retail success. We explain why this is important.

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Search analytics can be mind-boggling subject, which is why we have tried to make things more simple. By understanding the key metrics to look out for, brands can turn useful insights into ground-breaking results.

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We take a look at how to battle key challenges in the onsite search arena.

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Discover the key things that brands need to consider when approaching the subject of eCommerce personalization.

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We explore how search feedback mechanisms can help you to connect with your customers on a deeper level.

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Online shopping in the UK has reached record proportions in 2018, with 18.2% of consumers shopping online in August alone according to a recent report from the ONS.

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Artificial intelligence is redefining the retail industry at a rapid rate. It has become a leading tool for retailers when it comes to personalizing the shopping experience.

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With 30% of annual sales being generated across the final three months of the year, having a successful peak is essential for all retailers.

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The retail sector has always been in a state of flux. But over the last decade or so, it has been rocked by the gradual decline of in-store shopping and the rise of online and omnichannel experiences.

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The ability to buy what we want in a few, nimble steps online rather than by pounding the pavement for hours has altered our attitude to shopping profoundly. And permanently.

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Product recommendations are a great tool to help you increase sales and AOV; they can also improve your customer's shopping experience by providing much needed suggestions throughout their journey.

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Testing can seem daunting at first to many retailers. But if you don't continually test to make sure you're in tune with your ever changing audience, you'll find that you stop evolving and fall behind your competitors.

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In a physical store, millions of pounds are spent carefully positioning the right product in the right places throughout customer journey. This is essential to the success of a stores sales. The absolute same is true when it comes to online visual merchandising.

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I love product recommendations. They can be so useful, so interesting and have so much potential, but are often ill thought out and badly executed.

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We are said to be creatures of habit, but in reality it doesn't take us very long to get used to change.

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We have long held the view at ATTRAQT that the key to success in eCommerce is a combination of human and machine: human guidance and self-learning automation working in tandem.

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I love a good list. Best gastropubs in London, 50 best beaches in Britain, 12 long weekends in Europe - I always make time to read these annual insights.

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Remember when Black Friday was just for America? Videos would appear online of people in the U.S. fist-fighting over discounted designer goods at Bloomingdales and we'd laugh and say, “You wouldn't get that in the U.K."

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