Blog

 

Our blog contains a wealth of valuable information, ranging from expert tips on merchandising practices to wider perspectives

 
 

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London Fashion Week surprises

London Fashion Week is the home of pushing boundaries when it comes to both style and tech. We take a look at the key trends of SS19, from ground-breaking looks to augmented reality and artificial intelligence.

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Improving the Shopping Journey with Creative Control

Fashion retail is in a state of change. In an industry where trends evolve every second, it’s probably no surprise that fashion shopping is also morphing rapidly as technology embeds itself across the online shopping journey. 

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Redefining Retail - Artificial Intelligence & CX

In a recent feature for the Global Marketing Alliance, our Chief Technology Officer Peter Thomas explains why focusing on the customer experience can unlock the true power of artificial intelligence and machine learning.

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Improve site engagement; what retailers can learn

In a recent column for the IMRG, our Head of Business Consulting, Katie Woodhead provides advice to retailers on how they can emulate the rich experiences of shopping on the High Street, by optimising their website experiences.

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Part 1: Optimizing for Mobile: The Panel Debate

How do you optimize for mobile? In what ways can you tailor your shopping experience to inspire your mobile customers? We walk through key ideas and insights from our customers and partners in this thought-provoking xxx

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Our Intern: Elizabeth's ATTRAQT Experience

We catch up with Elizabeth Conway, our intern from the Fashion Retail Academy to talk about the highlights of her ATTRAQT work experience.

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Attraqt Customer Conference 2018: The Highlights

Explore some of the highlights of ATTRAQT's debut Customer Conference in film, photos and text.

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Client Insight Blog 2: ADVANCED ONSITE SEARCH TAGGING

We look at how advanced onsite search tagging mechanisms can be utilised to a brand's advantage to understand onsite search behaviour more clearly.

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Attraqt & the Retail Systems Awards - Recognized for Success

Discover why ATTRAQT has recently been nominated for the 'Online Solution of the Year' award by Retail Systems.

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Part 3: How Online Retailers can become Virtual Shopping Assistants

We explore the ways that eCommerce retailers can help to make customer shopping trips as personal and inspirational as in-store experiences.

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How to stay Relevant and Guide Shoppers

We take lessons from store layouts and in-store visual merchandising techniques to help web managers make their online shopping experiences relevant and clear.

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Salesforce Commerce Cloud Cartridge

We look at how Attraqt has partnered with Salesforce commerce cloud to deliver a content management solution that empowers onsite search, merchandising and personalization.

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Personalized Recommendations

Attraqt introduces its new personalized recommendations features with futuristic functions that will empower optimisation and growth.

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Part 5: Optimizing the Search Experience

Discover useful tips on optimizing the onsite search experience with our innovative and useful guide. Part 5 of this blog series focuses on working with large data sets and search result queries.

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Part 4: Optimizing the Search Experience

Explore part 4 of our useful blog series on how to optimize the onsite search experience. This feature looks at customer expectations and circumstances where zero search results are displayed.

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Part 3: Optimizing the Search Experience

Discover part 3 of our blog series on optimizing the onsite search experience. In this feature, we focus on the importance of providing relevant results for both generic and specific search queries.

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Part 2: Optimizing the Search Experience

We explore the different ways that retailers can optimise their onsite search experience. Part 2 of this blog series focuses on the importance of navigational factors.

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Part 2: How Online Retailers can become Virtual Shopping Assistants

We walk through part 2 of our practical guide on how to learn from in-store techniques to give shoppers a personalized shopping experience.

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Part 1: How Online Retailers can become Virtual Shopping Assistants

We look at the ways that internet retailers can become personal shopping assistants by learning from the best practices that are applied in real-life in-store environments.

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Part 1: Optimizing the Search Experience

Explore our top tips on how to optimize the onsite search experience. We review a range of key factors to think of, from precision and recall to personalized search results.

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Mobile Retail Must-Haves: Speed & UX

We take a deeper look at how website speed and user experience design affects eCommerce performance on mobile platforms.

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What Retailers Can Learn from Netflix

We take a deep-dive look at the wonderful site of Netflix to learn key transferable lessons on serving up exactly what users want.

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What’s the Secret to Onsite Search?

We look at the industry secrets of onsite search, from understanding key data points to implementing a ranking cocktail.

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Top 5 Tips: Effective Ecommerce Visual Merchandising

Visual merchandising is used extensively in in-store environments to capture customer attention in order to drive sales. We look at how to apply these effective in-store techniques in an ecommerce sphere.

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Top 8 Tips: Successful Site Search

Successful site search isn't as simple as 123. In order to develop a user-friendly experience, you should follow our top 8 tips for ultimate success.

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The Ins & Outs of Online Merchandising

We explore the detailed dynamics of online merchandising, giving merchandisers the tools that they need to use for online success.

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The Simple Truth about Luxury eCommerce

Learn how luxury ecommerce differs from other sectors, and understand the secrets to success in this commercial arena.

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The Future of eCommerce is Personal

We explore how personalization is at the forefront on future success in the eCommerce arena.

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Show the Right Products to the Right Shoppers

Showing the right products to the right shoppers is key for eCommerce retail success. We explain why this is important.

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Part 1: What to Look for in Onsite Search Analytics

Search analytics can be mind-boggling subject, which is why we have tried to make things more simple. By understanding the key metrics to look out for, brands can turn useful insights into ground-breaking results.

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Onsite Search: Battling ‘Zero Results’ on your Friday Afternoon

We take a look at how to battle key challenges in the onsite search arena.

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What You Need to Know about Personalization

Discover the key things that brands need to consider when approaching the subject of eCommerce personalization.

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UX Essentials: How Search Feedback Helps You Connect with Customers

We explore how search feedback mechanisms can help you to connect with your customers on a deeper level.

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Improving Site Engagement: VM Best Practice Tips

Online shopping in the UK has reached record proportions in 2018, with 18.2% of consumers shopping online in August alone according to a recent report from the ONS.

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Rethinking Retail AI: The future of Automation in Fashion

Artificial intelligence is redefining the retail industry at a rapid rate. It has become a leading tool for retailers when it comes to personalizing the shopping experience.

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Smashing Peak Trade Targets with Last-Minute Changes

With 30% of annual sales being generated across the final three months of the year, having a successful peak is essential for all retailers.

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Redefining Ecommerce Experiences with Artificial Intelligence

The retail sector has always been in a state of flux. But over the last decade or so, it has been rocked by the gradual decline of in-store shopping and the rise of online and omnichannel experiences.

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Why Shopping Online Should Be a Sprint Rather Than a Marathon

The ability to buy what we want in a few, nimble steps online rather than by pounding the pavement for hours has altered our attitude to shopping profoundly. And permanently.

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Top 5 Tips - Improved Product Recommendations

Product recommendations are a great tool to help you increase sales and AOV; they can also improve your customer's shopping experience by providing much needed suggestions throughout their journey.

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A/B Testing- 5 Steps

Testing can seem daunting at first to many retailers. But if you don't continually test to make sure you're in tune with your ever changing audience, you'll find that you stop evolving and fall behind your competitors.

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Increasing Site Conversion

In a physical store, millions of pounds are spent carefully positioning the right product in the right places throughout customer journey. This is essential to the success of a stores sales. The absolute same is true when it comes to online visual merchandising.

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Increasing Conversions Through Effective Product Recommendations

I love product recommendations. They can be so useful, so interesting and have so much potential, but are often ill thought out and badly executed.

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Technology Trends - Destination Voice Search

We are said to be creatures of habit, but in reality it doesn't take us very long to get used to change.

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The Skynet of eCommerce is officially postponed

We have long held the view at ATTRAQT that the key to success in eCommerce is a combination of human and machine: human guidance and self-learning automation working in tandem.

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Why Lists Are So Revealing

I love a good list. Best gastropubs in London, 50 best beaches in Britain, 12 long weekends in Europe - I always make time to read these annual insights.

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Are You Ready for Black Friday

Remember when Black Friday was just for America? Videos would appear online of people in the U.S. fist-fighting over discounted designer goods at Bloomingdales and we'd laugh and say, “You wouldn't get that in the U.K."

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