Our Team – introducing our colleagues


Mark Adams
Chief Executive
Ensures we have a vision, plan and a team in place to exceed our customers’ expectations.

Mark brings 15 years of experience at the senior executive level within the ecommerce industry and over 20 years of experience in software and services in the digital space. He led the founding of EMEA operations for BigCommerce, the leading SaaS ecommerce platform vendor and previous to that co-founded digital transformation agency eComp as well as the SAP hybris systems integrator, Portaltech Reply.

Professional Highlight
In 2011 Mark and the founding team at Portaltech executed a trade sale of the business to Reply S.p.A and grew company revenues by over 400% in 24 months. Whilst at BigCommerce Mark set up the European team from scratch and executed unrivalled quarter on quarter growth rates with rapid growth acceleration in his final two quarters in charge of company operations.

Team Highlight
Building and developing high performing teams is the biggest challenge and the biggest reward any leader can have, and I’ve been lucky enough to have done that twice in my career so far. What excites me most about doing this at Attraqt is the team is already great, just imagine what we can accomplish over the next few years with a relentless focus on improving our performance.

Personal Highlight
Learning and developing faster and faster the older I get and doing it while balancing family and work-life like a Jedi.


Eric Dodd
Chief Financial Officer
Leads our finance and HR teams

Eric Dodd has extensive experience as a public company CFO and joined Attraqt from Iptor Supply Chain Systems UK Limited, a private equity backed software and services business. Previously he was CFO at KBC Advanced Technology plc, a technology services business to the oil industry, until its successful sale in April 2016.

Professional Highlight
I was appointed CFO of a public company at the age of 36

Team Highlight
The adrenalin and stellar team effort it took to announce half year financial results within four weeks.

Personal Highlight
It would have to be either marrying my wife twice, or playing almost every position in a rugby team.


Nicolas Mathon
Vice President of Innovation
Leads product and AI innovations to ensure our clients fully embrace AI opportunities while building cutting-edge insights and analytics.

Throughout his career, Nicolas has worked on many major projects dealing with complex digital systems. Passionate about big data technology, he decided to set up his own company and co-founded Early Birds. He was made VP Data & AI of the group following Attraqt’s acquisition of the solution in 2019.

Professional Highlight
I’m proud we started a company from the ground up which became a leader in the French personalization area in just a few years.

Team Highlight
I’ve enjoyed seeing people on my team become strong friends in their personal lives and how they are proud of the company they are part of, and how they contribute to making it grow.

Personal Highlight
Supporting my wife in her zero-waste project to build the first plastic-free with refill shop featuring automatic self-service (The Naked Shop), and having helped her with the tech things during so many weekends and holidays.


Allyson Barclay
Senior Vice-President – Global Sales
Leads our Global Sales team and supports customer growth

Ally leads commercial teams to support growth in key international markets and guides existing customers with their expansion plans. Key to her role is helping customers access Attraqt’s product innovation pipeline to help support their growth plans, as well as the onboarding of new customers.
Ally joined Fredhopper in early 2012, having worked in digital tech sales for six years specifically focused on the ecommerce sector for most of that period. She helped steer the transition of the Fredhopper sales team through acquisition, divestment and further acquisition.

Professional Highlight
It’s been incredible to collaborate with and help nurture one of our star clients, a pioneering international retail brand. Amazing to see them grow and flourish alongside us over the last eight years.

Team Highlight
I’ve absolutely loved working with the teams across Attraqt and Fredhopper to integrate the sales functions and become the successful team in Northern Europe that it is. Exciting to see this team dynamic now being replicated across global markets.

Ready to join us?