Celebrating exceptional shopping experiences in our customer community.


Rewarding Creativity

Our Freddie + me Awards recognize Attraqt customers who have used creativity and flair in their use of the Fredhopper Discovery Platform (formerly known as Fredhopper and Attraqt Freestyle Merchandising). From fostering small but impactful changes to generating big business results, the Awards are open to our customers who have used the platform smartly to bring about positive changes to their retail business.


The Awards are open to both individuals and teams who utilize the Fredhopper Discovery Platform to enhance their business performance. 


They provide a fantastic opportunity for teams and individuals to connect to other businesses while highlighting and showcasing their success to the wider retail community. 


Entering the Awards is fast and easy, and our teams are on hand to help you through the process, with full support on creating and submitting your entry. 


Colleagues from our Customer Success and Experience Optimization teams can walk you through the entire process, but of course, they won’t be able to influence judging! That is purely down to you and your amazing teams.


The Categories

There are 4 award categories to choose from, and no limit on how many categories that you and your teams can enter into. The Awards reflect Attraqt’s driving principles of being data-led, better together and pioneering.

Better, Together

This award celebrates the best blend of smart automation and creative thought when it comes to visual merchandising. The winning retailer will be able to demonstrate how their creative use of the platform has driven merchandising strategies that have elevated their results in an impressive way.  



This award recognises the smart use of data from the Fredhopper Discovery Platform. Winning retailers will be able to show how an intelligent application of data and analytics has driven great results for their teams and customers.



This award celebrates individuals and teams who have come up with a clever and pioneering idea when it comes to the use of the Fredhopper Discovery Platform. The winning retailer will be able to demonstrate how this smart idea has driven a positive change, big or small, to their results; from saving time in everyday workflows to scaling activities across markets.


Shopper Experience

This award celebrates Attraqt customers who have most improved their customer shopping experiences using the diverse features of the Fredhopper Discovery Platform. The winning retailer will be able to demonstrate how their different strategies have driven noticeable enhancements to the way that shoppers have been engaging with and shopping on their sites.


The size of your team and the status of your brand has no bearing on your ability to win any of these awards. The key to scooping the prize is a dynamic and innovative spirit that has fostered positive change through a smart combination of technology and human ingenuity. 


The Prizes

Apart from winning the coveted Freddie + me trophy, winners will receive industry recognition amongst peers and industry analysts like Forrester Research, as well as our global ecommerce community of leading retail brands. They have the opportunity to promote their success story through interviews and video case studies on Attraqt's website and through wider media channels. Winners can also be part of the judging panel for next year’s Awards, or can lead a roundtable discussion at next year's Customer Conference. 


Meet the judges

Our 2019 judging panel is comprised of our leading inhouse experts and partners, who will review each shortlisted customer entry to decide the winner for each category.

Luke McKeever
Chief Executive

Luke ensures that Attraqt has a vision, plan and a team in place to exceed our customers’ expectations. Luke joined Attraqt in May 2018 as Chief Executive having led several successful international private and public technology businesses, including Portrait Software Plc, OB10 and Neighbourly. He has also worked in leadership and advisory positions for international data and technology companies including Experian, Metia and Alterian.


Katie Woodhead
Head of Experience Optimization 

Katie Woodhead has over 10 years visual merchandising experience, working in both instore and online environments, most notably as Visual Merchandising Manager for Boohoo.com and Topshop.com. Katie leads the way in developing customer-centric local and international strategies driving increased revenue, conversion, and other essential KPls.


Jonathan Schradi
Director of Customer Success 

Jonathan is responsible for Attraqt' s customer success program, ensuring that our clients receive the best possible outcomes from their partnership with Attraqt. As part of his responsibility for client retention and customer experience, he leads Attraqt's Net Promoter Score (NPS) benchmarking program. Jonathan has spent his entire professional career in customer-facing roles in a number of industries, where he was primarily focused on ensuring that businesses meet their client expectations. He joined Fredhopper in 2016 as a customer success manager and has been leading the customer success function for Attraqt since September 2017.


Tim Avery
Director of Professional Services, Attraqt 

Tim is responsible for offering Attraqt customers outstanding service with their use of the Fredhopper Discovery Platform, ensuring that the product delivers world-class ecommerce solutions through each of its specialist functions. Tim has 15 years’ experience in mobile web and mobile technologies. He co-founded bemoko, the award-winning mobile web and app development platform, in 2007, before joining the team at Attraqt, focusing on the nurturing of Professional Services for the Fredhopper Discovery Platform. 


Key Dates for your Diary

Applications Open: 12th March

Applications Close: 1st May

Awards Ceremony: 9th May