Our Story


We are Attraqt and we power exceptional shopping experiences for the world's best brands.



Fredhopper was founded in 2000 and Locayta was founded in 2003. Both companies were instrumental in pioneering the creation of the ecommerce industry.  

Locayta became Attraqt in 2014, when it also became a public company through its listing on AIM.

In 2017, these two companies, with immense shared values and experiences came together to bring structure, scale and the ability to use smart data in order to enable the world's leading brands and retailers to optimise their ecommerce performance

Attraqt continues to strengthen this mission with its 2019 acquisition of Early Birds and its award winning AI-driven personalization platform, the Experience Orchestrator (XO). A move designed to power the further innovation, scalability and growth of our business. 

The combination of these best of breed brand and technology strengths and in- depth ecommerce knowledge has quickly propelled us to become the globe's leading experts in merchandising-led shopping experiences for over 300 world-class customers. 


Attraqt - About Us

Discover how we work with some of retail's leading brands to power exceptional shopping experiences.



To enable the world's leading brands and retailers to deliver exceptional online shopping experiences. We will achieve this by combining and augmenting the power of smart automation with human creativity and inspiration.


Smart Automation

Creative Control

= Human creativity empowered by Machine Learning


Our people are the Attraqt advantage. Technology is only as good as the humans that guide it and we will continue to strive to know more, care more and be more innovative than the competition.

Luke McKeever,
CEO, Attraqt


Our success is seen in the company we keep

The best brands in the world see us as their trusted partner.


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