Our Story


We are Attraqt and we power exceptional shopping experiences for the world's best brands.



Fredhopper was founded in 2000 and Locayta was founded in 2003. Both companies were instrumental in pioneering the creation of the ecommerce industry.  They each supported retailers in powering exceptional online shopping experiences.

Locayta became Attraqt in 2014, when it also became a public company through its listing on AIM.

In 2017, these two companies, with shared values and experiences, came together to bring structure, scale and the ability to use smart data to enable the world's leading brands and retailers to optimise their ecommerce performance. 

Attraqt has continued to strengthen its capabilities in this mission by acquiring Early Birds in May 2019, a powerful AI-driven personalization platform that is key to the future scalability and growth of our business. 

The unique combination of these brand strengths has made us one of the globe's leading experts in merchandising-led shopping experiences for over 300 world-class customers. 


Attraqt - About Us

Discover how we work with some of retail's leading brands to power exceptional shopping experiences.



To enable the world's leading brands and retailers to deliver exceptional online shopping experiences. We will achieve this by combining and augmenting the power of smart automation with human creativity and inspiration.


Smart Automation

Creative Control

= Human creativity empowered by Machine Learning


Our people are the Attraqt advantage. Technology is only as good as the humans that guide it and we will continue to strive to know more, care more and be more innovative than the competition.

Luke McKeever,
CEO, Attraqt


Our success is seen in the company we keep

The best brands in the world see us as their trusted partner.


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