Recommended acquisition of Attraqt Group PLC by Crownpeak Technology Inc.

Attraqt Group plc provides SaaS solutions that power exceptional online shopping experiences for the world’s leading brands and retailers. Orchestrate shopper moments from awareness to discovery, inspiration to decision-making and re-engagement with AI-driven search, merchandising and personalisation solutions. With easy-to-use interfaces and powerful data management, retailers are able to combine smart automation with creative control to achieve outstanding commercial results.

Our Core Purpose

Our core purpose is to enable online retailers and brand owners to maximise the performance and potential of their e-commerce investments…
by enabling best in class product discovery through end-to-end journey orchestration
in order to deliver exceptional shopping experiences.

Consumers demand highly relevant, inspiring and emotional shopping experiences that enable them to find the products that meet or exceed their expectations. We are integral to these companies by orchestrating individual shopping moments, across the entire length of the customer journey, from discovery through to inspiration, purchase, and beyond.

We will embed AI everywhere and embrace continuous innovation in a way that is both open and scalable to ensure that our customers can benefit from the perfect blend of human-guided decision-making and machine-led science.

Smart Automation

Our API enabled, algorithm-driven solutions ingest, enrich and understand disparate data sources and signals to intelligently automate personalised experiences, in real-time

Strategic Control

Our solutions are transparent, open, and easy to work with so that all stakeholders can apply the resulting insights with their own creativity and expertise to deliver immersive experiences that drive performance uplift


The secret to success is combining the insights and efficiencies that AI provides, and fusing these with the tried and-tested brand strategy and creativity that have proven their worth for years. This perfect blend of human-guided decision-making and machine-led science is the key to retail’s future. It is the foundation to delivering exceptional shopping experiences that shoppers love, causing them to return again and again to a retailer site.

Our story

Attraqt’s rich heritage lies in the foundations of two exceptional ecommerce solutions that have built the brand we are today. Fredhopper was founded in 2000 and Locayta was founded in 2003 to support retailers in powering exceptional shopping experiences online.

Both companies were instrumental in pioneering the creation of the ecommerce industry thanks to their innovative approaches to problem-solving and customer growth.

Today, Attraqt continues to champion these missions through a culture of continuous innovation. The company acquired Early Birds in May 2019, a powerful AI-driven personalisation platform that is key to the future scalability and growth of our business.

In 2020, Attraqt acquired Aleph Search to immediately extend and accelerate its AI IP portfolio and innovation path. This includes the embedding AI at the core of its search engine.

Key Facts


Number of brands Attraqt supports globally

over 300


Logos Attraqt supports globally



Number of employees Attraqt currently employs


Attraqt Full Year Results

Attraqt Capital Markets Day January 2020

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