Executive Team

Introducing our leaders



Luke joined ATTRAQT in May 2018 as its Chief Executive Officer.

Luke has a wealth of experience growing successful international technology businesses. He served as CEO for three years at OB10, the SaaS global trading network acquired by Tungsten Corporation Plc in 2013, and was CEO of Portrait Software, an AIM-listed customer marketing company where he drove double-digit growth before the business was acquired by Pitney Bowes in 2010.

He has also worked in senior commercial, corporate development and advisory positions for a host of influential software companies in the UK, Europe and the US, including Experian and Alterian, as well as Metia Group, a multi-national digital marketing agency.

Luke joins ATTRAQT from Neighbourly.com, an award-winning community-focused SaaS platform, where he remains as Non-Executive Director. 

Chief Financial Officer


Eric Dodd has extensive experience as a public company CFO and joined ATTRAQT from Ipto Supply Chain Systems UK Limited, a private equity backed software and services business.

Previously he was CFO at KBC Advanced Technology plc, a technology services business to the oil industry, until its successful sale to Yogogawa Electric Corporation in April 2016.

Eric qualified as a Chartered Accountant with Deloitte, has an MBA from London Business School and a BEng from Loughborough University.



In early 2016, John joined Fredhopper as Managing Director. His major focus was building the Marketing & Sales presence and actively supporting the Fredhopper sales process. Following ATTRAQT's acquisition of Fredhopper in March 2017 John became CCO of the combined Group.

John's career includes more than 18 years' experience in the European eCommerce and digital marketing industry. Prior to joining Fredhopper, John successfully established and managed various pan-European and regional sales organizations at companies such as lntershop, Scene 7, Adobe, Jive and SDL.



Bernadine joined ATTRAQT in 2008, before the launch of the Freestyle Merchandising platform and was previously Chief Operating Officer of the Group. During her time at ATTRAQT she has gathered experience with sales support, on-boarding, client support and product management and in 2017 Bernadine moved in to the role of VP North America, based in Chicago, to oversee ATTRAQT's expansion in the US. 

Bernadine has worked to design, deliver and support technology solutions for the past 14 years since getting her BSc degree with majors in Computer Science and Computational Applied Mathematics.



Peter has more than 30 years' experience in the software technology sector, including over a decade delivering scalable online software and services. 

Peter joined Fredhopper in 2016 as CTO. Following ATTRAQT's acquisition of Fredhopper in March 2017 Peter became CTO of the combined Group, where his main responsibilities include product development and client delivery services.

Peter has a wealth of experience in business across public and private companies. Previously he was CTO of the cloud division for IRIS Software and Director of Development at Betfair across UK, Romania and Portugal.



David, has more than 25 years' experience in the software sector, including almost 10 years within eCommerce software.  

David joined ATTRAQT in 2013 as CTO. Following ATTRAQT's acquisition of Fredhopper in 2017, he became CIO. His main responsibilities lie in Cloud Engineering and Operations, Change Management and Internal Systems.  

David's extensive business experience includes having founded several of his own companies, including M486 Ltd and Cogenta Ltd, as well as holding senior roles within established public companies.

Contact the ATTRAQT Team