Our Story

From promising beginnings to a prosperous future

Our story closely follows the development of the three technology pillars that underpin our eCommerce solutions - the evolution of onsite search, online merchandising and eCommerce personalization. The journey begins with a light-bulb vision which has led us to where we are today.

Our founders realized that the right onsite search technology was central to helping customers truly embrace online shopping, and so launched a new solution for the market. That technology was known as Locayta, and it remains integral to our solutions today.

With online shopping well established, customers began to demand uniqueness and value from their shopping experiences. Retailers were trying to replicate traditional merchandising techniques in an online environment, and also trying to encourage customers to respond as instinctively to special offers online as they did in stores. And so, we turned our attention to these key areas where online retailing was failing to keep pace with the high street.

We launched Freestyle Merchandising, a sophisticated cloud-based Saas solution that today powers onsite search, online merchandising and eCommerce personalization for many of the world's leading brands.

ATTRAQT was born. This was an exciting year for us as we also listed on AIM.

ATTRAQT Group Plc acquired Fredhopper, a company that has achieved impressive growth since 2000 by investing early in the untapped potential of onsite search. An integral part of our solution portfolio, combining unique search, merchandising and personalization technologies with an innovative, enterprise level interface. 

More than 200 top retailers are using ATTRAQT technology. As eCommerce continues to evolve, we'll be innovating and introducing disruptive new technologies to drive online sales, increase conversion and enhance the shopping experience for retail customers.