Visual merchandising is something that we're all familiar with when it comes to an in-store environment. From shop window displays to the sweets around the checkouts, it's hard not to be influenced by careful product positioning. But when it comes to online visual merchandising, working out how to adapt in-store techniques and where to start can seem like a daunting task.
Intelligent e-Commerce visual merchandising allows you to target global customers, offer valuable recommendations and drive visitors to the right products. Not only does visual merchandising help to increase revenue and AOV, it also helps to provide an experience that resonates with your customer, supports your branding and encourages return visits. Investing in the knowledge and techniques to help get your online visual merchandising right is vital for any online business.
So where should you start?
Here are my top five tips to help you ensure your online visual merchandising is as effective as possible: