Increasing Site Conversion
Imagine you've got a physical store. Now imagine you don't bother to present any structure or implement any visual merchandising at all. Everything is essentially just thrown wherever it lands. It's the king of all jumble sales.
This would never happen in a physical store. Millions of pounds are spent carefully planning not just the journey the customer takes through the store using display furniture, but positioning the right product in the right places throughout their journey. This is essential to the success of a stores sales.
The absolute same is true when it comes to online visual merchandising. If careful planning isn't put into the journey your customer takes once they land on your site, your sales are certain to suffer.