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News, Articles and Blog posts

Technology Trends: Destination Voice Search

Posted on 9th October 2017 by Cristian Avramescu, ATTRAQT

We are said to be creatures of habit, but in reality it doesn't take us very long to get used to change.

When the first iPhone came along, we shifted from pressing buttons to swiping touch screens, and now voice search is here, we'll see a switch from typing on keyboards to speaking to our devices.

Voice search is really futuristic stuff, but we are not completely there yet.


The Skynet of eCommerce is Officially Postponed

Posted on 11th October 2017 by Georg Spielmann, ATTRAQT

We have long held the view at ATTRAQT that the key to success in eCommerce is a combination of human and machine: human guidance and self-learning automation working in tandem.

Not everyone agreed initially...


Advanced Onsite Search Tagging

Posted on 11th September 2017 by Charles Barsley – Senior Digital Analytics & Optimisation Manager at Selfridges

In my previous blog I mentioned several techniques for optimising search. Most 'Out of the Box' analytics tools will allow you to pull reports for all of the techniques I mentioned. However, Fredhopper offers several unique search functions whose effectiveness you can only measure with custom tagging. If you feel that you're on top of all the basic search optimisation techniques, then you may be ready to try these unique functions. And if you do, you'll want to analyse how they are working and what effect they have on the customer experience.


Onsite Search Analytics

Posted on 4th September 2017 by Charles Barsley – Senior Digital Analytics & Optimisation Manager at Selfridges

I've used ATTRAQT's product Fredhopper now for over three years, in two different companies. Perhaps uniquely, my roles have covered being both the Fredhopper “Subject Matter Expert”, and my company's Digital Analytics Manager. ATTRAQT asked me to discuss how I have brought these two roles together. My aim is to promote the use of analytics for the optimisation of onsite search with Fredhopper.


How to Increase Conversion Through Effective Product Recommendations

Posted on 13th June 2017 by Katie Woodhead, ATTRAQT

I love product recommendations. They can be so useful, so interesting and have so much potential, but are often ill thought out and badly executed...


Fredhopper to be acquired by ATTRAQT Group plc to create global ‘go-to’ e-commerce visual merchandising technology company

Posted on 30th January 2017 by ATTRAQT

News Release

30th January 2017

ATTRAQT Group plc has conditionally agreed to acquire Fredhopper, the European onsite search, navigation and merchandising software provider, for £25 million (subject to certain adjustments) in cash to create the global 'go-to' e-commerce visual merchandising company.


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