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Part 3: Optimising the onsite search experience: a practical guide
In this part of our blog series we talk about how retailers can support shoppers in asking the right questions when using an onsite search engine. It may sound trivial, but surprisingly few truly express what they want to find. This is a big issue as the quality of the search results very much depend on how precise the search phrase is.
I've had some, but few, equivalent experiences online, despite personalization being a buzzword for many years. We've all come to expect some form of “People who bought this also looked at…” or “You may also like…” suggestions when we're browsing. Shoppers generally welcome the assistance, while this signposting can help retailers engage customers for longer.
Part 2: Optimising the onsite search experience: a practical guide
The second blog in our series on optimising the search experience looks at why shoppers ask the search box for help - the first step to successfully improve the finding experience.
It's a good idea to think about the search box as the virtual equivalent to a shop assistant in a traditional brick-and-mortar store. You ask them for help because you feel that this is going to get you to the right product more quickly.When customers type in a search box, there are three reasons...
Part 1: Optimising the onsite search experience: a practical guide
It's not often you get to have a conversation with your shoppers, but that's exactly what onsite search is. The shopper is telling you what they want, and if you aren't able to respond appropriately then you are missing a crucial opportunity to convert an already primed buyer.
Optimising your search strategy and configuration should be part of your regular site review. There is plenty of helpful advice out there on how best to go about this, but it can often overlook some of the fundamental issues we are regularly asked about.
This new blog series aims to provide online retailers with the practical advice they are after. Ultimately, getting the search experience right is as much about applying good sense and sound judgment as it is algorithms.
Are You Ready for Black Friday
Remember when Black Friday was just for America? Videos would appear online of people in the U.S. fist-fighting over discounted designer goods at Bloomingdales and we'd laugh and say, “You wouldn't get that in the U.K." Well, this was before Black Friday arrived on our shores in 2013.
The first year everyone was a little unsure about what to do. What is Black Friday? Why should I care? Will everyone be taking part? Consequently, 2013 was a little “lacklustre", but then in 2014 this happened...
Why Lists Are So Revealing
I love a good list. Best gastropubs in London, 50 best beaches in Britain, 12 long weekends in Europe - I always make time to read these annual insights.
Lists are revealing, particularly when they are about retailers ...
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