ATTRAQT delivers sales inspiration for Wolf & Badger
Founded in Notting Hill in 2009 by brothers Henry and George Graham, Wolf & Badger is a revolutionary retail concept spanning fashion, jewellery and interior design. Its strong philosophy of promoting, supporting and merchandising the most exciting new and emerging designers began in its flagship stores in London's Mayfair and Notting Hill –and has led to a comprehensive eCommerce site (www.wolfandbadger.com) featuring the newest collections from hundreds of up and coming names.
The challenge for Wolf & Badger in the online arena was to recreate the same inspiring and eclectic experience that shoppers enjoy in store.
After turning to ATTRAQT in 2013 the brand reported an annual sales increase of 100%, plus growth in conversion rates of more than 50%.
George Graham, Co-Founder of Wolf & Badger, explains the value of Freestyle Merchandising's extensive eCommerce search, merchandising and product recommendation tool kit.