From humble beginnings in the 1930s, Wilko has expanded into a nationwide brand with 406 stores in the UK and a turnover of more than £1.6bn. In recent years, Wilko's honest, straightforward commitment to enabling customers to 'get those to-dos done' has expanded to the online market with Wilko.com. Offering customers quick, at-a-click access to thousands of home, garden, DIY and lifestyle products, the Wilko website presents the company's Trading & Merchandising team with the challenge of ensuring that the brand delivers the same convenient, relevant, fast and customer-centric service online as it does in-store.
A key tool in achieving this strategy has been the deployment of ATTRAQT's market-leading search and merchandising technology. Since first partnering with ATTRAQT, Wilko.com has also benefitted from a full Business Consulting Site Review - designed to examine the customer journey and experience from first point of contact to transaction completion, and to make insightful recommendations about how that journey and experience can be improved. All for the benefit of both the customer and the business. Jonathan Newton, Head of eCommerce & Optimization at Wilko, explains more.