Streamlining a historically complex product offering
Serving a global audience of tourists, enthusiasts and experts, the British Museum Company plays a vital role in generating revenue for separate registered charity the British Museum. Achieving a streamlined online shopping experience is no mean feat given the diverse array of gifts, memorabilia, membership and ticketing options the British Museum Company offers.
This year sees the relaunch of the brand's online store, with ATTRAQT offering enhanced product recommendation capabilities opportunities across the site.
Ecommerce Manager Fabrice Druelle is impressed with ATTRAQT's unique combination of product recommendation, merchandising and search functionality.