ATTRAQT the perfect fit for Britain's largest retailer
The high street giant's clothing brand, F&F, was launched in 2006 with Tesco Clothing rapidly becoming a popular service amongst customers. Tesco overtook Asda as the UK's second largest volume clothing retailer in the same year, quickly expanding its presence to 10 global markets and achieving a market-leading share across Eastern Europe last year.
In 2011 Tesco turned to ATTRAQT to enhance their online clothing store with the use of product recommendations and more recently, accessory recommendations. They were so impressed with the performance of the technology that they are now planning to roll out the entire ATTRAQT platform to Tesco Clothing.