Superdry

"ATTRAQT’s ability to maintain superior search and category performance on a totally multi-lingual basis has generated phenomenal, if not unprecedented success for us."

Chris Griffin

Head of eCommerce, Superdry

Superdry takes international market by storm with ATTRAQT

Tokyo inspired urban clothing brand Superdry has stormed the fashion world since its launch in 2003, with an international celebrity following and online sales to more than 300 countries worldwide. A key challenge for the brand has been to create intelligent, inspiring search and merchandising functionality on a multi-lingual platform across 21 international sites.

A touch-of-a-button eCommerce solution for an international retailer

Chris Griffin, Head of eCommerce at Superdry, selected ATTRAQT after careful research. “It's essential that Superdry's international sites can compete effectively with localised providers" he explains. “It's not just about branding, it's about fully integrated localised communication. Before we discovered ATTRAQT our visual merchandising was manually controlled and generated clunky, cumbersome results. We were impressed by ATTRAQT's unique ability to achieve automated visual merchandising and fast multi-lingual search results no matter what the geographical location. We felt they were head and shoulders above the rest."

A unique platform addressing every eCommerce strategy in a single dashboard

ATTRAQT Freestyle Merchandising is a flexible way to recreate the power of high street product displays online. The technology can handle any level of sophistication from simple product sequencing to Balance Factor® weighting, which enables retailers to prioritise products according to metrics such as stock levels, newness, popularity and profit margins. The software can perform automatically according to the client's configuration, but also allows users to input manually when required. Search results can also be weighted with Balance Factor, whilst intelligent navigation, spell correction and auto-complete functionality provide accurate results, virtually eliminating the risk of failed searches.


Reliable, revenue generating technology

“ATTRAQT offered the perfect combination of tools to control our search and merchandising" says Griffin. “Their technology delivers the same high grade performance regardless of which country the site is operating in. We have experienced some real wins – our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. The ability to maintain superior search and category performance on a totally multi-lingual basis has generated phenomenal, if not unprecedented success for us. We have now rolled out Freestyle Merchandising to 21 international sites – each with their own cultural, economic and social challenges. We fully intend to continue using this advanced technology to develop our business."


Find out more:

Superdry's full range of urban fashion for men and women can be viewed at http://www.superdry.com/