A touch-of-a-button eCommerce solution for an international retailer
Chris Griffin, Head of eCommerce at Superdry, selected ATTRAQT after careful research. “It's essential that Superdry's international sites can compete effectively with localised providers" he explains. “It's not just about branding, it's about fully integrated localised communication. Before we discovered ATTRAQT our visual merchandising was manually controlled and generated clunky, cumbersome results. We were impressed by ATTRAQT's unique ability to achieve automated visual merchandising and fast multi-lingual search results no matter what the geographical location. We felt they were head and shoulders above the rest."
A unique platform addressing every eCommerce strategy in a single dashboard
ATTRAQT Freestyle Merchandising is a flexible way to recreate the power of high street product displays online. The technology can handle any level of sophistication from simple product sequencing to Balance Factor® weighting, which enables retailers to prioritise products according to metrics such as stock levels, newness, popularity and profit margins. The software can perform automatically according to the client's configuration, but also allows users to input manually when required. Search results can also be weighted with Balance Factor, whilst intelligent navigation, spell correction and auto-complete functionality provide accurate results, virtually eliminating the risk of failed searches.