Driving sales and maintaining exclusivity…
The Joseph fashion chain has unconventional roots. From a salon on London's King's Road, hairdresser Joseph Ettedgui and his brothers built a worldwide reputation for discovering inspirational new designers and showcasing them in an exclusive boutique environment. That eye for style and impeccable taste lives on in over 80 retail outlets and concessions around the world. To reflect that exclusive brand experience online the Joseph chain turned to ATTRAQT.
Emma Diddi Nihlén (known as Diddi), Ecommerce Trading Manager at Joseph, explains why ATTRAQT stood out for her.
“Visual merchandising is a challenging area to find advice on best practice and changing trends especially within a luxury brand context," she says. “We have worked with eCommerce professionals in the past, but in practice the process tends to be trial and error. In a small team like ours it's hard to find the time to really analyse the data in depth."