Merchandising and much more
Harvey Nichols uses ATTRAQT Fredhopper technology in a variety of ways across its entire website, to provide customers with a better overall online shopping experience. On the homepage, a carousel and content stream are driven by automated processes that allow Harvey Nichols to surface content from all sections of the online store. This isn't always product-related - it could be news of upcoming events, style guides or services that will be of interest to shoppers.
A 'New In' section is where Harvey Nichols showcases the hottest brands that reflect its visual identity. Using responsive merchandising tools, the online team is able to curate these pages on a granular level to make sure they are showcasing appropriate products.
As part of its digital marketing strategy, Harvey Nichols regularly runs campaigns to promote new launches or specific ranges. Much of the heavy lifting involved is driven by ATTRAQT Fredhopper, allowing the marketing team to focus on placing relevant content in front of shoppers.
"We are impressed with the performance and results, and that gives us peace of mind, especially at peak trading times."
In Harvey Nichols' department stores, stylists are on hand to help customers put together a complete outfit. The same results can be achieved on the website with the online style assistant equivalent, 'Complete the Look'. The data for this is automated by ATTRAQT Fredhopper, which manages the related 'You May Also Like' function too.
One further area where Harvey Nichols is able to maximise ATTRAQT Fredhopper's technology is its loyalty scheme. The retailer can target members of 'The Reward App' with offers that are appropriate to their current tier - silver, gold, platinum or black.
+ 31% uplift in conversions from category to product pages via desktop.
+ 23% uplift in conversions from category to product pages via mobile.
+ 5 x faster server response time, improving overall website performance.
Harvey Nichols' website upgrade has allowed the retailer to maximise the potential of ATTRAQT Fredhopper's technology, producing impressive results. Customers are presented with an immersive digital shopping experience that remains true to the Harvey Nichols brand identity. Shoppers are inspired to delve deeper and discover more, as reflected by the uplifts seen over a four week period.
Find out more
Interested in seeing what ATTRAQT can do for your business? Schedule your personalized demo with us now.