Adding Value with a Pro-Active Partnership
Delivering the Best for Both Company and Customer
In organisational terms, ATTRAQT has profoundly impacted on the efficiency of the digital marketing team, says Glenn. “As an eCommerce practitioner, the key question is: what does a tool like this do for you and your customers daily? Every day, we need to react quickly to market trends and customer demands. ATTRAQT empowers our marketing team to do this across every section of our site without having to wait for external support from IT, who have many other projects and tasks in the pipeline. To have the confidence of knowing we can do that in real time and that the system won't let us down is invaluable. It has dramatically impacted on our productivity – if I had to estimate, I would say that we have become at least 100% more productive since introducing ATTRAQT to the digital marketing department."
More than anything else, though, the value for Glenn and the Calendar Club UK team lies in ATTRAQT's capacity to enhance the customer experience on a personalised, real-time and everyday basis. “We wouldn't ever take on a tool or develop a partnership where it was only about the bottom line," he says. “The return on ATTRAQT far outweighs our investment, not just because it improves our revenue and metrics, but also because it contributes so strongly to the customer experience. When people phone up to tell us how much they enjoy using our site, how easy it was and how great our online service is overall, I know that we have achieved exactly what we're aiming for. Everything that ATTRAQT has contributed in this area proves to me that we have made the right decision. Working with them has been a real pleasure."
Contact ATTRAQT to find out more.
Visit Calendar Club to explore their wide range of calendar, diary and planner products.