boohoo

"We have worked with ATTRAQT for a number of years and we rely on their technology to ensure that we have full control over the way in which our trends and products are presented to our customers. Their technology has had a really positive impact on our sales."

eCommerce Manager

boohoo.com

ATTRAQT helps boohoo set a trend for global growth

Established in 2006, Manchester based leading fashion retailer boohoo.com is one of the world's fastest growing online retailers with over 2.3 million active customers in 100 countries and up to 140,000 new customers registering a month. From its outset boohoo.com sought to offer access to the very latest trends through inspirational features and imagery. Visual merchandising plays a key role in keeping boohoo.com one step ahead in the fast moving fashion scene.

Visual Merchandising Manager at boohoo.com, explains how ATTRAQT has supported its rapid response retailing strategy.

“We are one of the fastest growing fashion retailers and things can change very quickly! We add hundreds of key season pieces to the site every day and we need to optimise the placement of all of these items. We rely on ATTRAQT's technology to ensure we have full control over the way in which our trends and products are presented to our customers. We need a control panel that can react as quickly as we do to whatever is happening on the fashion scene. We can tailor the appearance of categories in just a few clicks of a button"

A sophisticated ecommerce strategy supported by flexible technology

ATTRAQT is unique in its ability to control every aspect of visual merchandising, product recommendations and responsive search via a single dashboard. “We use ATTRAQT for all of our manual and automated visual merchandising. Across our automated categories we also make use of Balance Factor and Pure Sort which only ATTRAQT offers. Balance Factor allows us to achieve the right merchandising strategy to meet the customer's needs, whilst also taking into account stock strategies behind the scenes. More recently, ATTRAQT has provided us with various product recommendations across the site."

The Ability to Adapt to International Markets

“We're opening in more territories, each of which must be visually tailored to the specific region. The flexibility of ATTRAQT's rules and Balance Factors mean that we can alter the proposition of international categories without too much manual intervention. Being able to consistently deliver our strategy internationally has been important to the company's growth."


Client service that has exceeded expectations

“ATTRAQT's customer service is second to none! They understand we are a 24/7 business and they are always there to resolve issues. Some members of my visual merchandising team started with little online experience but ATTRAQT has provided training to make the technology easy for us to use and understand."

Find out more:

Boohoo's full range of up to date fashion can be viewed at www.boohoo.com