ATTRAQT helps boohoo set a trend for global growth
Established in 2006, Manchester based leading fashion retailer boohoo.com is one of the world's fastest growing online retailers with over 2.3 million active customers in 100 countries and up to 140,000 new customers registering a month. From its outset boohoo.com sought to offer access to the very latest trends through inspirational features and imagery. Visual merchandising plays a key role in keeping boohoo.com one step ahead in the fast moving fashion scene.
Visual Merchandising Manager at boohoo.com, explains how ATTRAQT has supported its rapid response retailing strategy.
“We are one of the fastest growing fashion retailers and things can change very quickly! We add hundreds of key season pieces to the site every day and we need to optimise the placement of all of these items. We rely on ATTRAQT's technology to ensure we have full control over the way in which our trends and products are presented to our customers. We need a control panel that can react as quickly as we do to whatever is happening on the fashion scene. We can tailor the appearance of categories in just a few clicks of a button"