"ATTRAQT has not only provided the tools the company needs to deliver an enhanced, dynamic customer experience, but has also become a significant part of Amara's online strategy and future plans"
Tom Freeman, Marketing Manager at Amara outlines some of the issues with Amara's rapid online growth. “We have a huge number of products, with some of our lines set to grow by 50% this year. There's a lot of choice so it's crucial to our retailing strategy that we present the optimal products to each customer at the precise time of their search. That's a challenge ATTRAQT™ is helping us meet"
“For us, ATTRAQT's ability to provide a tool encompassing site search, visual merchandising and product recommendations was a compelling offer. It meant that we could start to strategise our online approach without having to deal with multiple technologies and multiple suppliers. It was that combination of capabilities and the fact that ATTRAQT™ offers a tried and tested toolkit with clear business benefits that really grabbed us."
That tool kit is ATTRAQT– a SaaS eCommerce platform that enables the user to control every aspect of visual merchandising, responsive search and dynamic product recommendations via one simple dashboard. The technology can be integrated into any eCommerce site without changes to the core platform, and is designed to provide powerful manipulation of products either manually or automatically on demand, responding in real-time to every customer's individual shopping behaviour.
Since late 2013 the technology has been live with Amara.com, and has already had a significant impact on the workload associated with managing the eCommerce site. “The platform itself is simple to use," says Tom Freeman, “and it's easy for us to change things if we want to. We were able to customise the functionality, adding our own modules and building on them as our strategy developed. The ATTRAQT™ team has always been responsive to our requirements. They're always there for us and willing to deliver what we need."